To Gen Z, today’s retail experience has become an outlet for both self-expression and
socialization. While some previous generations considered shopping to be a form of
entertainment, others viewed it as a transactional means to an end. Gen Z chooses to interact
with retail in its own way, consistent with this generation’s beliefs.
To understand students’ state of mental and physical well-being, Barnes & Noble Education (BNED) surveyed 762 college students. The survey found that most students report high levels of stress – especially first-generation students, freshmen and sophomores. Stakes are high. To ensure student success and well-being, universities must take a holistic approach that addresses the pressing academic, financial and personal concerns of their students.Download Report
Although college includes the Gen Z demographic, born 1996 or later, it also includes some other very
attractive groups including parents of 18 to 22 year old soon-to-be freshmen, students, alumni, and
college sports fans. These groups collectively pose an incredible opportunity for brand marketers.
After launching our College Marketing Checklist one year ago, we received so much positive feedback that we wanted to bring it back again this year. Our new 2018-2019 College Marketing Checklist will help you jumpstart your Back-to-College marketing programs.Download Report
As students prepare for the upcoming school year, they’re considering new brands, styles, flavors and
experiences as they seek to establish their unique college identity — away from their families. They are most receptive to new brands and will tune into your messages and engage and sample with enthusiasm. This window of time poses the greatest opportunity for brands to begin establishing long-lasting relationships with this demographic. Learn how Barnes & Noble College – Brand Partnerships can give your brand a head start!
We asked the Class of 2018 about their plans after graduation – what they will do, where they will live and what they will buy. What they told us and their revealing insights could have a big impact on your marketing programs. Download the report today!