The Ultimate College Marketing Checklist

After launching our College Marketing Checklist one year ago, we received so much positive feedback that we wanted to bring it back again this year. Our new 2018-2019 College Marketing Checklist will help you jumpstart your Back-to-College marketing programs.

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The 2018 Back-to-College Season is Here – Give Your Brand a Headstart

As students prepare for the upcoming school year, they’re considering new brands, styles, flavors and
experiences as they seek to establish their unique college identity — away from their families. They are most receptive to new brands and will tune into your messages and engage and sample with enthusiasm. This window of time poses the greatest opportunity for brands to begin establishing long-lasting relationships with this demographic. Learn how Barnes & Noble College – Brand Partnerships can give your brand a head start!

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The College Grad Mindset Infographic

We asked the Class of 2018 about their plans after graduation – what they will do, where they will live and what they will buy. What they told us and their revealing insights could have a big impact on your marketing programs.  Download the report today!

 

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Supporting Non-Traditional At-Risk Students

Exploring the Changing Face of Today’s Student Population.

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Getting to Know Gen Z

Exploring middle and high schoolers expectations for Higher Education.

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