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2020 Gen Z Holiday Shopping Forecast & Insights

October 30, 2020
Read these Gen Z consumer insights about their intentions to buy or lease. While the global pandemic has affected many consumer spending habits, one area that remains strong is Gen Z’s plans to buy or…

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Conversations with Gen Z - Barnes & Noble College

College Students Talk Retail

To Gen Z, today’s retail experience has become an outlet for both self-expression and socialization. While some previous generations considered shopping to be a form of entertainment, others viewed it as a transactional means to…

Download Report

The Class of 2021 will soon be shopping for a new car.

December 16, 2020

2020 Gen Z Holiday Shopping Forecast & Insights

October 30, 2020

Autumn Anarchy has begun! Over a thousand college gamers will battle it out for the highly coveted championship.

October 20, 2020

Gen Z Plans to Vote in Big Numbers in the 2020 Election

October 9, 2020

Gen Z’s New Norm. How They’re Moving Forward and What Marketers Need to Know.

July 29, 2020

A New Norm Calls for New Beauty Routines

June 1, 2020
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