Brands on Campus

Retail Reimagined the Gen Z Way

September 23, 2019

Katie Embersit, Integrated Sales Manager We’re happy to move forward into the new year as we welcome Katie Embersit to Barnes & Noble College. She brings a wealth of media and client services experiences from…

New Year, New Faces, and Exceptional New Talent!

January 6, 2020

Why A One-Size-Fits-All Gen Z Marketing Strategy Doesn’t Work

December 5, 2019

College Students Want More From Their Campus Bookstores

November 19, 2019

The Guide to Successful Product Sampling

October 22, 2019

One-Third of College Students Are Still Unsure Who Is Winning the Democratic Primaries: Gen Z’s opinions leading into the largest presidential primary debate

October 15, 2019

The Results Are In: Gen Z College Students Talk Beauty Products

October 10, 2019