Research & Insights

Attention Brand Marketers: Leverage these insights into Generation Z’s social media habits.

January 2, 2019

As we continue to provide in-depth insights into what makes Gen Z tick, we wanted to more deeply understand how this generation uses and interacts with brands on social media. Barnes & Noble College recently…

Attention Brand Marketers: Leverage these insights into Generation Z’s social media habits.

January 2, 2019

These brands made Gen Z’s top 10 list. Is yours one of them?

November 12, 2018

Marketing Strategies to Align with Gen Z’s Confident Sense of Self

October 23, 2018

The Gen Z College Spending Sphere

September 28, 2018

Generation Z Values Independent Thinking and Group Voice

September 26, 2018

Generation Z Shows Its True Color. It’s Yellow.

September 17, 2018

Let us get you in college!

Attention Brand Marketers: Leverage these insights into Generation Z’s social media habits.

These brands made Gen Z’s top 10 list. Is yours one of them?

Marketing Strategies to Align with Gen Z’s Confident Sense of Self

The Gen Z College Spending Sphere

Generation Z Values Independent Thinking and Group Voice

Generation Z Shows Its True Color. It’s Yellow.