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Brands on Campus

Retail Reimagined the Gen Z Way

It’s Time to Dispel Myths About College Student Spending and Loyalty Anyone who grew up with a younger sibling will relate to this scenario. Your little brother or sister always insisted on tagging along no…

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Why A One-Size-Fits-All Gen Z Marketing Strategy Doesn’t Work

College Students Want More From Their Campus Bookstores

The Guide to Successful Product Sampling

One-Third of College Students Are Still Unsure Who Is Winning the Democratic Primaries: Gen Z’s opinions leading into the largest presidential primary debate

The Results Are In: Gen Z College Students Talk Beauty Products

Raise Your Gen Z IQ: Everything You Need to Know About Generation Z