On Campus Experts

As the flagship business of Barnes & Noble Education (NYSE:BNED), Barnes & Noble College is the official bookstore and strategic partner on campus. We work with our brand partners to get them access to 11 million+ college students, parents, and alumni – at 770+ college campuses nationwide.

More than a bookstore... A social hub + media network

Located in the center of college life, our retail locations are a daily destination on campus. From creating social hubs to delivering seamless online experiences, our stores transcend the typical “bookstore” role by connecting authentically with students, parents, alumni, and college sports fans both in-store and online.

Our deep insights and extensive experience in the college market allow us to deliver customized, on-target marketing programs that connect students with the brands and products they value most.

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Market Research

Whether you need real-time product testing or expansive tracking studies, our online influencer panel provides insights on brand awareness, purchase intent and campaign effectiveness.

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