CONNECT YOUR BRAND WITH GEN Z

Barnes & Noble College is the ultimate college media network, connecting brands with 11MM+ Gen Z college students, parents, and alumni. We connect brands with this valuable audience during the moments that matter most.
GET INTO COLLEGE

National Reach One Source

With over 770+ on-campus retail locations, we work with our brand partners to get them access to 11 million+ college students, parents, and alumni – delivering omni-channel engagement that only we can provide.
CONNECT WITH GEN Z COLLEGE STUDENTS

Success Stories

Learn how our integrated marketing platform has driven successful outcomes for our brand partners.
READ CASE STUDIES

Gen Z and the 2020 Election

This activist, vocal generation has strong opinions about the next presidential race and clear intentions about their involvement, how they will stay informed, and where they will seek out information.
GET THE INSIGHTS

National Reach, One Source

Barnes & Noble College National Reach

We Help Brands Succeed

  • Increase Brand Awareness
  • Drive Sales
  • Acquire New Customers
  • Deliver Engagement
  • Gain Insights

GET TO KNOW GEN Z

College Students and the 2020 Election - Barnes & Noble College