CONNECT YOUR BRAND WITH GEN Z

Barnes & Noble College is the ultimate college media network, connecting brands with 6MM+ Gen Z college students, parents, and alumni. We connect brands with this valuable audience during the moments that matter most.
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National Reach One Source

With over 780+ on-campus retail locations, we work with our brand partners to get them access to 6 million+ college students, parents, and alumni – delivering omni-channel engagement that only we can provide.
CONNECT WITH GEN Z COLLEGE STUDENTS

Success Stories

Learn how our integrated marketing platform has driven successful outcomes for our brand partners.
READ CASE STUDIES

CONVERSATIONS with Gen Z

Accounting for 26% of the US population and wielding $143 billion in purchasing power, Gen Z is certainly a force to be reckoned with. Barnes & Noble College sat down with students on U.S. college campuses and conducted online quantitative research nationwide.
GET THE INSIGHTS

National Reach, One Source

We Help Brands Succeed

  • Increase Brand Awareness
  • Drive Sales
  • Acquire New Customers
  • Deliver Engagement
  • Gain Insights

Get to Know Gen Z

Download the Report